Terms of Service

1. Scope

These Terms govern all contracts between Pure Copywriting GmbH (“we,” “us”) and clients (“you”) for copywriting services ordered through purecopywriting.com, whether as a fixed-price package, a monthly retainer, or a bespoke project agreed separately. Any deviating terms you propose apply only if we confirm them in writing.

2. Contract formation

Package descriptions and prices on the site are an invitation to order, not a binding offer from us. Clicking “Place order” at the end of checkout is your binding offer to purchase. The contract is formed when we confirm your order (the order-confirmation screen and a confirmation email). For bespoke projects agreed outside the cart, the contract is formed when both parties confirm the scope and price in writing (email is sufficient).

3. Prices and VAT

All prices shown are stated net and gross, in EUR. As a German GmbH under standard taxation (Regelbesteuerung), we charge 19% German VAT (USt.) on the net price, shown at checkout and on your invoice. For business clients registered for VAT in another EU member state who provide a valid VAT ID at checkout, the reverse-charge mechanism may apply; this is confirmed on your invoice.

4. Payment

Payment is due at checkout for one-off packages and for the first month of a retainer. Retainers are then billed monthly in advance until cancelled. Where invoicing on payment terms has been separately agreed (typically for larger bespoke projects), payment is due within 14 days of the invoice date unless otherwise stated.

5. Delivery and turnaround

Each package states its typical turnaround, starting once your Brief-stage information is complete (per the Process page). Turnaround is an estimate based on typical project complexity, not a guaranteed delivery date, unless we confirm a specific date in writing for your project. Delays caused by late or incomplete brief information, delayed feedback, or scope changes are not counted against the stated turnaround.

6. Revisions

Each package includes the stated number of revision rounds, to be used against the original brief within a reasonable time after delivery. Revisions addressing a change of brief (new audience, new goal, materially expanded scope) are treated as additional work and quoted separately before being carried out.

7. Rights of use in delivered copy

Unless otherwise agreed in writing, you receive an exclusive, unlimited licence to use, adapt, and publish the delivered copy for the purpose stated at the Brief stage, upon full payment. Until full payment is received, all rights remain with us. We may reference the fact that we worked with you (not the confidential content of the work) in our own portfolio and case studies unless you request otherwise in writing.

8. Client duties and material provision

You are responsible for providing accurate brief information, timely feedback, and any source material (existing copy, brand guidelines, product data) needed to complete the work. Delays or inaccuracies in material you provide may extend turnaround and are not a breach on our part.

9. Liability

We are liable without limitation for intent and gross negligence, and for injury to life, body, or health. For slightly negligent breach of a material contractual obligation (a duty whose fulfilment is essential to the proper execution of the contract), our liability is limited to the foreseeable, typical damage. Liability for lost profit, indirect damage, or consequential damage arising from slight negligence is excluded, except as stated above. This limitation does not affect liability under the German Product Liability Act.

10. Retainers and notice periods

Monthly retainers renew automatically each month until cancelled. Either party may cancel with 30 days’ notice to the end of a calendar month, in writing (email is sufficient). Work already delivered or in progress at the time of cancellation is billed pro rata.

11. Governing law and venue

These Terms are governed by German law, excluding the UN Convention on Contracts for the International Sale of Goods (CISG). For contracts with merchants, legal entities under public law, or special public funds, the exclusive venue is Bochum, Germany. Consumers retain the right to bring proceedings at their own place of residence where mandatory consumer-protection law provides for it.