04
Landing Page & Sales Copy
One page, built as a persuasion sequence, plus the ad copy that earns the click it has to honour.
For performance marketers and founders running a specific campaign, launch, or paid-traffic funnel.
2×
Pages with matched ad-to-page promises typically convert visibly higher than pages written separately from their ads.
The problem
Landing pages get treated like brochure pages — a feature list where an argument should be. The visitor arrived with one specific intent from one specific ad, and a generic “welcome to our product” page asks them to do the work of figuring out why they should care.
We structure the page as a persuasion sequence: problem, agitation, mechanism, proof, offer, objection handling, call to action — in that order, because the order is the argument.
The ad copy and the landing-page copy are written together, as one matched promise, not two line items that quietly drift apart. Closing that gap is most of the job.
2×
Pages with matched ad-to-page promises typically convert visibly higher than pages written separately from their ads.
What's included
- Full page copy structured as a persuasion sequence: problem, agitation, mechanism, proof, offer, objection handling, CTA
- Matched ad copy (headlines + primary text variants) for the channel driving traffic to the page
- Objection-handling section written from your actual sales/support objections, not generic FAQ filler
- Headline and CTA variants for A/B testing
- A proof pass checking the page’s promise against the ad’s promise, line by line
- Delivered as CMS-ready copy with section structure marked for the page builder
How it works
Brief.
The offer, the traffic source, the objections your sales team already hears.
Manuscript.
Page copy and matched ad copy, drafted together.
Proof.
Checked line by line: does the page keep the ad’s promise?
Set.
Delivered CMS-ready with section structure marked.
In practice
“The ad and the landing page finally said the same thing. Cost per qualified lead dropped by about a third in the first campaign we ran with the matched copy.”
— Daniel, Performance Marketing Lead, Fintech, ~25 staff
Packages & pricing
Starter
One landing page (up to 8 sections), 2 headline variants, 1 revision round, turnaround 6 working days.
- One landing page, up to 8 sections
- 2 headline variants
- 1 revision round
- CMS-ready delivery
- Turnaround: 6 working days
A single, focused campaign or offer test.
Standard
One landing page + matched ad copy (2 channels), 3 headline variants, 2 revision rounds, turnaround 10 working days.
- One landing page + matched ad copy (2 channels)
- 3 headline variants
- 2 revision rounds
- CMS-ready delivery
- Turnaround: 10 working days
A paid-traffic launch where the ad and the page need to match.
Premium
Two landing pages + matched ad copy (up to 3 channels), full objection-handling research, 3 revision rounds, turnaround 16 working days.
- Two landing pages + matched ad copy (up to 3 channels)
- Full objection-handling research
- 3 revision rounds
- CMS-ready delivery
- Turnaround: 16 working days
A full campaign launch with primary and retargeting audiences.
Frequently asked
It’s priced and built as a conversion instrument with a single measurable job, not as content — the price reflects the persuasion architecture, not the word count.
We write; the page is delivered as CMS-ready copy with section structure marked, so your builder (or ours, via Website Copywriting) can implement it directly.
You can order either alone, but the ad-page promise match is most of the value — we recommend both together where a campaign is involved.
Yes — each package includes headline variants built for A/B testing, not just one fixed version.
Send them at the Brief stage — the objection-handling section is written from your actual sales conversations, not a generic FAQ template.