A former editor, a red pen, and a business built around both.

Meike Sandhoff spent the years before founding Pure Copywriting as an editor at regional NRW trade press and a Ruhr-area business magazine — reading other people’s copy for a living, deciding what stayed and what got struck through, before a single word of it reached print.

That’s a different training than most copywriters get. An editor’s job isn’t to generate words; it’s to judge them — to know the difference between a sentence that sounds finished and one that’s actually doing work. Founding an agency in 2019 was less a career change than an extension of the same instinct: apply the same proof-reading discipline to commercial copy that a good editor applies to a manuscript, and call the result what it is — a method, not a personality trait.

The agency is still small on purpose. Bochum is the operational home, not a ceiling — projects come from across the Ruhr region and from B2B and SaaS companies well beyond Germany, in both languages the site runs in. What hasn’t changed since 2019 is the proof stage: nothing ships without a second, separate pass against the brief.