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B2B & Long-form Content
Proof-dense content built to be read by a committee, not skimmed by one buyer.
For B2B marketing and demand-gen leads at technical, considered-purchase companies.
1 → 4
One structured research pass typically repurposes into up to four distinct assets, instead of one static document.
The problem
B2B long-form usually fails one of two ways. Written by a subject-matter expert with no craft, it’s accurate and unread. Written by a generalist with no domain grounding, it’s glossy and unconvincing — a buying committee that actually understands the technology can tell within a paragraph.
A considered B2B purchase is rarely decided by one person. It’s read, forwarded, and argued over by a committee — a technical evaluator, a budget holder, an end user — each looking for a different kind of proof in the same document.
We open every project with a structured interview at the Brief stage, absorbing your domain complexity before a word is drafted, then structure the content to be read by that whole committee. One research pass gets repurposed into multiple formats — a whitepaper, a case study, a LinkedIn series, a sales-enablement one-pager — instead of a single PDF that gets read once and shelved.
1 → 4
One structured research pass typically repurposes into up to four distinct assets, instead of one static document.
What's included
- A structured SME interview at the Brief stage, absorbing your domain before drafting starts
- A primary long-form asset (whitepaper or in-depth guide), structured for a multi-role audience
- Repurposed formats from the same research pass: a case study, a LinkedIn post series, a sales-enablement one-pager
- Fact-checking and technical-accuracy review built into the proof pass, not skipped for speed
- Citations and source handling appropriate to a technical, considered-purchase reader
- Delivered as clean, formatted documents ready for design or direct publishing
How it works
Brief.
A structured SME interview — the method’s answer to technical complexity.
Manuscript.
Primary asset drafted, structured for a multi-role committee audience.
Proof.
Fact-checked and edited — accuracy and readability, both non-negotiable.
Set.
Delivered plus the repurposed formats from the same research pass.
In practice
“One interview with our own engineers became a whitepaper, a case study, and eight LinkedIn posts. The whitepaper alone generated more qualified pipeline conversations than our previous three combined.”
— Frank, Head of Demand Gen, B2B Industrial Supplier, ~200 staff
Packages & pricing
Starter
One primary asset (up to 2,000 words) + 1 repurposed format, 1 SME interview, 1 revision round, turnaround 10 working days.
- One primary asset, up to 2,000 words
- 1 repurposed format (case study or one-pager)
- 1 SME interview
- 1 revision round
- Turnaround: 10 working days
A first whitepaper or in-depth guide.
Standard
One primary asset (up to 3,500 words) + 2 repurposed formats, 1 SME interview, 2 revision rounds, turnaround 18 working days.
- One primary asset, up to 3,500 words
- 2 repurposed formats (case study + LinkedIn series, up to 5 posts)
- 1 SME interview
- 2 revision rounds
- Turnaround: 18 working days
A full campaign around one research pass.
Premium
One primary asset (up to 5,000 words) + 3 repurposed formats, up to 2 SME interviews, 2 revision rounds, turnaround 25 working days.
- One primary asset, up to 5,000 words
- 3 repurposed formats (case study + LinkedIn series up to 8 posts + sales one-pager)
- Up to 2 SME interviews
- 2 revision rounds
- Turnaround: 25 working days
A flagship content pillar with full sales-enablement support.
Frequently asked
The process opens with a structured SME interview at the Brief stage precisely for this — the method is built to absorb domain complexity before a word is drafted, not to guess at it.
Yes — accuracy review is part of the proof pass, not a separate add-on. We flag anything we can’t verify rather than smoothing over it.
Yes — send existing research, data, or SME notes at the Brief stage; the interview fills the gaps, it doesn’t replace what you already have.
Depends on the package — Starter yields 2 assets from one research pass, Premium yields up to 4. The point is one interview, several formats, not one document per format.
All delivered copy is yours to use, publish, and edit — see the rights-of-use terms in the Terms.